FirstNet nationwide contractor AT&T today launched a new visual brand that will be associated with FirstNet services and products, according to AT&T and FirstNet officials. FirstNet will continue to use its existing logo to designate organizational activities, as opposed to products and services that subscribers can buy.
Although launched by AT&T, the new brand was developed with input from FirstNet officials, according to a FirstNet spokesperson. This black-and-white visual brand is being used “to identify products and services that are specifically approved for use on FirstNet,” according to an AT&T spokesperson.