The good and the bad of firefighter behavior and public relations

  • Source: FireRescue1
  • Published: 05/17/2018 12:00 AM

Multiple 911 calls, the alarm sounds, responding units weave through choking traffic, the first engine reports; "Fire showing from the first floor with people hanging off the balconies above." While bystanders record the events, hoping for the right shot that gives them their 15 seconds of fame, firefighters go to work, make the rescues, put the fire out and go home – all is well in Whoville. Until the next morning’s headlines; "Caught on camera, firefighters fight each other, while building burns." Regardless of the sensational headlines, we need to figure out how to get in front of bad information, if we’re not able to stop bad outcomes in the first place.


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