VIDEO: The Mesa Fire and Medical Department isn't covering budget cuts with a Band-Aid. It's sticking a business's logo over them. The department will now allow businesses to place their logo on the side of firetrucks, along with a message about safety in exchange for the purchase of a sponsorship deal. The decision is just one of several in an attempt to generate desperately-needed revenue for the department staring down $3.7 million in budget cuts in the upcoming fiscal year. The cuts making their way through the public-safety agency are fissures felt more sharply by staff than by Mesa residents, Deputy Chief Forrest Smith said.