The Mesa Fire and Medical Department will allow private businesses to sponsor health and safety messages on its fire trucks.
"We're going to be very particular about who we work with," said Deputy Chief Forrest Smith. ABC15 got a first look at how the messaging will appear. Each truck will feature two small decals with bold text over a logo. As the department deals with around $3.7 million in budget cuts, Smith said they hope the program will generate around $250,000.
"Rather than having to cut into our operational side that can impact our 911 response, we like to be able to create revenue streams that will allow us to work on the education side," he said.