Madisonville business Beck's Florist went up in flames Monday night, destroying hundreds of orders. The flower shop at 4248 Highway 411 caught fire about an hour after workers left for the evening. "I couldn't believe it," said owner Wendell Beck. "I couldn't believe it." The timing couldn't be worse as Tuesday is one of the busiest days of the year: Valentine's Day. "We've been working, even last week, getting ready for today," Beck said.