VIDEO: The La Crosse Fire Department named its Firefighter of the Year Wednesday. This year the honor goes to Jeff Schott who also got a promotion to Batallion Chief at the ceremony. Schott says he didn't know he was this year's honoree until he saw his parents who made the drive up from Madison for the ceremony. He says while it's his name on the trophy, it wouldn't have been possible without the fellow members of his team. "If any of these guys that know me, if you talk to them, it's not about the individual, it's about the culture that we operate in. We work hard and we expect a lot, and I think that this achievement is a reflection of my team success, not my success," said Schott.