VIDEO: Fifteen people were displaced by a fire that broke out at a home near 17th and Greenfield on Milwaukee's south side late Saturday night, March 10 -- and officials haven't ruled out arson in this case. Video submitted to FOX6 News by Pete's Fruit Market officials shows the fire at its worst. The video shows an orange glow lighting up the sky as fire swallowed the home. "Initial reports were that all people were out, which we did confirm with searches on all three floors. It looks like we have 15 people displaced," said Raymond Groth with the Milwaukee Fire Department.