VIDEO: The Rhinelander Fire Department plans to wear bright pink shirts all month long to raise breast cancer awareness. The department has worn and sold pink shirts since 2009 for the month of October. Firefighter Adam Johnson said last year the department raised enough to help out four local families affected by breast cancer. "Everyone [we give the donations to] is smiling and it's great. It helps them out regardless of what they need it for," said Johnson. Johnson said the last day to order a shirt was in September but they will still take donations. He hopes the department will be able to help out five families this year.