Land Rover: Defender Above & Beyond Service Awards

First Responders and Fire Safety & Response

Across seven decades, Land Rover vehicles have earned a unique place in the hearts of humanitarian agencies across the world. The Defender continues this legacy and maintains its standing as a vehicle purpose-built for service. Inspired by the endless acts of service across the U.S. from extraordinary citizens this past year, Land Rover, today, announced the launch of the ‘Defender Above & Beyond Service Awards’ to celebrate U.S.-based charitable organizations that are making a positive impact in their local community. To honor the 70-year history of the brand, Land Rover will award a specially outfitted Defender to seven organizations to help further their charitable efforts.

Organizations must be U.S.-based 501(c)(3)1 non-profits whose efforts fall within the seven categories below:

1. Search and Rescue

2. Coastal and Marine Conservation

3. Animal Welfare

4. First Responders

5. Environmental

6. Urban Improvement

7. Fire Services

Entrants can nominate a non-profit charity or non-profits can nominate themselves here by filling out the entry form and submitting an up to three-minute video that shares what your charity is about, how it addresses a need in your community and how the Land Rover Defender will help to further your effort.

Starting with Search and Rescue and Coastal and Marine Conservation, Land Rover will call for entries through Wednesday, April 7, 2021 before opening submissions for the next categories. Once selected by a panel of qualified judges, finalists’ videos will be posted on Land for public voting before submissions for the next categories take place. All winners will be announced on September 2, 2021.



Submissions Open





Public Voting

Winners Announced

1. Search & Rescue

2. Coastal and Marine Conservation

March 9, 2021

April 7, 2021

April 8 – 16, 2021

April 21 – May 3, 2021

Sep. 2, 2021

3. Animal Welfare

4. First Responders

May 3, 2021

June 1, 2021

June 2-11, 2021

June 16 – 28, 2021

Sep. 2, 2021

5. Environmental

6. Urban Improvement

7. Fire Services

June 28, 2021

July 27, 2021

July 28 – Aug. 6, 2021

Aug. 11-23, 2021

Sep. 2, 2021


“Defender vehicles have been used for various humanitarian causes around the world for decades and with its recent return to the U.S., we wanted to expand on that legacy with ‘The Defender Above & Beyond Service Awards’ and celebrate organizations that know the value of community and drive to do great things with them,” said Joe Eberhardt, President & CEO, Jaguar Land Rover North America. “Over this past year, we have been inspired by the endless acts of service from people who embody the Above and Beyond spirit of Land Rover, and we’re excited to reward these individuals with new customized Defender vehicles so they can continue to help those around them.”

With a nod to the historic Land Rover Defender, the New Defender is the toughest and most capable Land Rover vehicle yet, combining a new body structure with all-new technologies and legendary engineering to create a Defender fit for the 21st century. The 2021 Land Rover Defender 110 is on sale now in the U.S. and is priced from $50,5002, the Defender 90 body style is also on sale now in the U.S. and priced from $46,1002. Configure your Defender at

For information on the Land Rover ‘Defender Above & Beyond Service Awards’, please visit or follow @LandRoverUSA on Facebook, Instagram or Twitter. 

Entry Form

Land Rover awarding custom-built Defenders to non-profit organizations

Land Rover is Awarding American Non-Profits With Custom Defenders

Land Rover launches program to give away seven Defender SUVs to non-profit charities

(1)     Organizations must be a 501(c)(3) non-profit organization in one of the seven (7) Categories specified, be approved by the Internal Revenue Service as a tax-exempt, charitable organization as of March 9, 2021, and maintain its tax-exempt status (i.e., good standing) until the end of the Contest Period.  The 501(c)(3) must be a public charity or a private operating foundation, but not a private foundation

(2)     All prices shown are Manufacturer’s Suggested Retail Price. Excludes $1,350 destination and delivery, tax, title, license, and retailer fees, all due at signing, and optional equipment. Retailer price, terms and vehicle availability may vary. See your local authorized Land Rover Retailer for details.

(3)     Information and rules on the ‘Defender Above & Beyond Service Awards,’ can be found here

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