Brief History of Smokey Bear and how the beloved figure has become a lightning rod in a heated environmental debate

  • Source: Smithsonian.com
  • Published: 07/22/2019 12:00 AM

Last year, the deadliest wildfire season in state history swept across California. More than 8,000 fires burned nearly two million acres and cost hundreds of millions of dollars to suppress.* In a matter of minutes, a town named Paradise was engulfed in flame and almost completely destroyed; 85 people died. The United States had been living in fear of such devastation since the early years of World War II when fire was seen as a weapon of war. And for almost as long, we’ve had Smokey Bear, sweetly but insistently reminding each of us of our role in protecting the country from this danger: “Remember—only you can prevent forest fires.” In 1942, Japanese submarines shelled an oil field outside Santa Barbara, near the 2,700-square-mile Los Padres National Forest.



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