UGG celebrates real-life heroes in 'Feel Love' holiday campaign

  • Source: V Magazine
  • Published: 11/16/2020 12:00 AM

If there was ever a year where real-life heroes were needed most, 2020 might be it. The past 11 months have brought with them challenges requiring resilience, courage, and most importantly love to overcome them, and heroes to inspire all of us to put our best foot forward. SoCal-based global lifestyle brand UGG wants to celebrate these heroes, introducing three courageous Californians in their FEEL LOVE holiday campaign. Food activist LaRayia Gaston, ICU nurse Grace Kim Lee and firefighter Hunter Hanson are the real-life superheroes stepping out of their professional capes and into the faces of the campaign, sharing their stories, kindness and generosity in the brand’s campaign as part of the #UGGTOGETHER giveback program in response to the pandemic.


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