Georgia county plans to spend up to $300,000 in rebranding fire department

  • Source: Gainesville Times
  • Published: 12/01/2021 12:00 AM

Hall County plans to spend up to $300,000 for rebranding the fire department to Hall County Fire and Rescue. In a video announcing the changes, Hall County Fire Chief Chris Armstrong said the impetus to transition from Hall County Fire Services was a $10,000 pay incentive for paramedics adopted in March. Previously, paramedics received a 7.5% pay bump over the firefighter salary. “That was all part of us trying to change our culture and really heighten the importance of the EMS part of what we do,” Armstrong said. “… Hall County Fire Services has been the name of the department, but, in my opinion, didn’t really reflect all the other services that we provided.” County spokeswoman Katie Crumley said $138,000 of the budgeted funds would go toward uniforms while the rest is for branding on the vehicles. While going through this rebranding process, Armstrong said he wanted to “dig a little deeper into our mission statement and really get to the root cause of why we do what we do.”


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