VIDEO: There's creative and then there's creative. The Newberry Fire Department was trying to come up with ideas to help get more people interested in applying to be a volunteer firefighter. Gene Shealy, captain of recruitment for the fire department in Newberry said, "the thought came up why don't we try to put a sign on these concrete trucks." Shealy says the vision was a rolling billboard, but what was delivered was far beyond just a sign on a truck. It went to a whole other level. The concrete truck was a chubby version of one of the firetrucks, with a message and without the hoses and ladders. Mark Hartsell with Carolina Concrete, the company that designed the truck's new color scheme. He explained he wanted to help because he felt it was an important cause of the community. "We decided to go over the top, maybe a bit much, but I don't think so, anything you can do to let those guys and gals know how much they are appreciated needs to be done," said Hartsell.