VIDEO: Firehouse Subs, a chain co-founded by firefighters, is turning up the heat with its latest ad campaign, combining humor, community spirit and a catchy tune to celebrate its most popular item.
The brand launched a new national advertising campaign centered around its popular Hook & Ladder sub, featuring real-life firefighters in a fun, fast-paced commercial.
In the spot, three firefighters – Captain Jake Stuart from Baltimore, Firefighter Carlos David Drouet from Jersey City and Firefighter Gloria B Smith from Los Angeles – step into a recording studio to sing a jingle that’s just as packed as the sandwich in question. But there’s a comedic catch – as they sing, the list of ingredients keeps growing, forcing them to sing faster and faster to keep up with lines like, “Warm that smoky turkey and that thin-sliced honey ham, please” and “Melty cheese and toasty bread, mustard, mayo – perfect spread.”