Lynbrook resident Joe Horowitz wanted to use his talents to give back to the community, while also doing something far-reaching.
Every Sunday for 11 straight weeks, he took his guitar, a microphone and his cellphone into his garage and performed hour-long concerts on Instagram. While the performances started as something to entertain his friends, they soon blossomed, and brands such as the Long Island-based Notorious Pink, a wine company, contacted him, asking to sponsor his shows. He accepted, requesting that they use the sponsorship money to purchase gift cards from local businesses for front-line workers and first responders, and soon after, more brands got involved. “Everyone in the neighborhood knows someone who’s a doctor, a nurse or a firefighter,” Horowitz said.