VIDEO: For 35 years and one day, Grover Barnett dedicated his life to helping others as a firefighter for Henrico County.
Retired since 2008, Barnett is quick to tell you how he felt for those three and a half decades
"It was the best job I ever had and I miss it every day," said Barnett.
A few months ago, a phone call let him and his wife Sharron know he had been placed on the transplant list which left him wondering how to get the word out.
While he thought about taking out newspaper ads, his sister suggested contacting the billboard company, Lamar Advertising, which she did.
Turns out the digital billboards cost thousands of dollars each month, even a regular billboard is more than $1,000.
But it turns out, the questions she asked for her retired firefighter brother prompted a unique response from Lamar, they donated the billboard space.