Eyemart Express in Valley View Mall was evacuated Thursday afternoon after people inside smelled smoke and called firefighters, who found a fire inside the wall. The La Crosse Fire Department was dispatched to the mall at about 1:50 p.m. Thursday for a fire in the mulch outside the store. While the mulch fire was put out, the callers were concerned the fire may have spread from the mulch into the building. Fire crews arrived and found no visible smoke or fire outside; however, the strong smell of smoke led to the discovery of wisps of smoke coming from the window casement ledge inside the store.