Morale in the workplace can go a long way.
At one Maine fire department, it's helping them better help the community, even during a time when the impact of a firefighter shortage is felt at departments statewide.
"Help wanted. Odd hours. Low pay. Sweet helmet." A sign outside the Lebanon Fire Department has captured the attention of hundreds on social media.
"The sign has been there for a while," said Lieutenant Matt O'Conner. "And nobody really did anything with it."
Lt. O'Connor, however, decided to do something about that. He still remembers the very first sign he created, nearly one year ago.
"Wintah weathah ah you ready?" he recalled.
O'Connor's changing sign, although sometimes serious, isn't the only way he can spark a smile.
His year-old pup, George, has become one of the guys.
Between George and the billboard of sorts, the combination has boosted morale at a department where most firefighters are paid by call.
"The morale at the department has gone way up," said Chief Steven Merrill.