The Crisis Center of Tampa Bay is teaming with the advertising agency ChappellRoberts on a new initiative called “First to Respond, Last to Ask for Help.” The program, which promotes suicide awareness for Tampa Bay’s first responders, was announced during a Tuesday conference.
The campaign includes a video which addresses the importance of reaching out and talking with health care professionals. It will air on multiple social media platforms, encouraging law enforcement officers, firefighters and paramedics to call “2-1-1”, the Crisis Center Hotline, if they feel the urge to harm themselves or others.
Mayor and former Tampa Police Chief Jane Castor spoke about the need for this kind of service in the community.
Chief Nick LoCicero of Tampa Fire Rescue also spoke at the event to express his gratitude for this new initiative.