The City of Winston-Salem just launched a new social media video campaign with the city fire department, highlighting the people inside of the bright red engines and what they really do.
When most people think of Winston-Salem firefighters, they imagine people barging into buildings filled with flames and racing off to help anyone in need.
But Chief Trey Mayo wants the community to understand they're more than the headlines.
"We have fire trucks come and fire trucks go, and the public sees them moving around not really understanding what they're doing," mayo said.
The two new "SAVE" campaign videos show what the firefighters do and why they're so important.
"It's difficult to put a value on human life. That's what you're going to see in these videos: preservation of human life," Mayo said.