VIDEO: October is Breast Cancer Awareness Month, and to recognize this vital period of information and education, we’ve kicked off a new project — TODAY Paints the Town Pink.
To get things started, on Friday, that meant turning a bright pink spotlight on three people whose lives have been impacted by the disease. These heroes each found their own ways to turn pain and fear into hope and help. We turned the spotlight to Marshall Moneymaker, a retired firefighter from Rockville, Maryland, who still suits up and gets behind the wheel of a pink firetruck every day. But he’s no longer battling blazes.
Instead, he’s raising awareness about the disease that took the lives of all three of his sisters, and he's offering outreach to others with his nonprofit For 3 Sisters. “We help people get products, services, financial aid,” he said.