What does Subaru do with its new pre-production models that can’t be sold? They are put to good use and are used to help emergency and first responders.
Can customers purchase Subaru of America’s new pre-production models at a discount? Unfortunately, they can’t be sold to customers, but they are put to good use by the Camden, N.J. automaker.
Subaru of America donated dozens of its new pre-production models, like the 2023 Subaru Outback midsize SUV, Impreza compact car, Ascent 3-Row SUV, Legacy midsize sedan, and other new models to North American Vehicle Rescue Association (NAVRA), to help train emergency responders in rescue operations of crash victims. Subaru can’t sell the vehicles, so they donate the new cars that would otherwise be destroyed.