VIDEO: Starring TikTok star Jason Patton, the national campaign takes a lighthearted approach to promoting early cancer detection among firefighters.
DetecTogether, a non-profit dedicated to promoting early cancer detection and prevention, released a national education campaign targeting firefighters.
The campaign is informed by data from the Firefighter Cancer Support Network, which suggests that occupational cancer is the leading cause of line-of-duty deaths in the fire service and firefighters are 14% more likely to die from cancer than the general population.
Despite these grim statistics, DetecTogether’s campaign makes light of the situation by showcasing the hidden musical talents and dance moves of firefighters.