As a brand that aspires to spread smiles for the past 60 years, this pancake season Nutella is seeking to shine a light on those who spread positivity in their local communities with “Stacks for Giving Back.” Through this program, Nutella has partnered with the National Volunteer Fire Council (NVFC), the leading association representing the nation’s volunteer fire and emergency services, to award $25,000 in fire department grants. In addition, consumers can nominate fire departments to receive a kit to help pull off their next pancake fundraiser.
Fire departments face many challenges to afford equipment, recruit and retain firefighters, and keep up with high pressure demands due to increasing call volume, new training requirements, and much more.