Taking the time to create a compelling and viral-worthy recruitment video may not be the top priority for fire departments, but it should be, especially for departments looking to increase their numbers.
There are several angles a department can take in these videos, but FireRescue1 Executive Editor Chief Marc Bashoor believes focusing on the impact of civilian volunteers and what their contribution means to the community is a good tactic.
“Challenging prospective members’ sense of belonging and purpose is one effective focus for recruitment videos,” he said. “Showing everyday people morphing into first responders in action is a great path to showing the everyday person that even they can make a difference.”
A good recruitment video will highlight the best aspects of your organization and the incredible work of your members, as well as pique the interest of potential academy candidates. Recruitment videos should showcase what it takes to actively pursue danger and the skill involved to do so safely and effectively.